[GRE Writing] Argue #101 브레인스토밍

 101.          The following appeared in a memo from the president of a company that makes breakfast cereals.

"In a recent study, subjects who ate soybeans at least five times per week had significantly lower cholesterol levels than subjects who ate no soy products. By fortifying our Wheat-O cereal with soy protein, we can increase sales by appealing to additional consumers who are concerned about their health. This new version of Wheat-O should increase company profits and, at the same time, improve the health of our customers."  

1-1. President ofa company that makes breakfast cereals
1-2. By fortifying the Wheat-O cereal with soy protein it should increase company profits and improvethe health of the customers.

2-1. Are soy products the main reason that significantly lowers the cholesterol of the subjects?
2-1-a. Who were the subjects? No specific information about the number and health conditions. The habits of being a vegiterian may have changed their levels of cholesterol.
2-1-b. Even though the soy products have made a lower cholesterol, it doesn't mean that they are healthy.

2-2. Only fortifying soy protein to the Wheat-O cereal can not be enough to appeal.
2-2-a. Other nutrition information about the cereal is not provided. Only increasing soy protein doen't mean the cereal is health to the consumers.
2-2-b. The consumers who don't like soy taste can stop their consumes. The taste after adding soy protein is not proven.

2-3. The increment of the company profit is not guaranteed.
2-3-a. The profit of selling one product can be decreased than before. As more ingredients are added the cost of the product will increase, and consumers can not purchase them as before.
2-3-b. Due to the increased cost, uncertainty of the taste and nutritions, the product can not satisfy the consumers. This can be connected to drop of the sellings.